On Freelancing and the Demise of Fashion Television

April
18
2012
On Freelancing and the Demise of Fashion Television

As most everyone has heard, Fashion Television and InFashion were cancelled last week. Jeanne Beker tweeted it. A twenty-seven yearlong career merited less than 140 characters. I was shocked.

So there’s a bit more to my story than just being surprised at a TV conglomerate going out of business. The week before, I had scheduled two shoots with one of FT’s producers who I have worked with over the past few years. The cameras were booked to follow me on two shoots. I’d cleared it with the subjects I was going to be shooting and everyone was excited to finish a segment that had been in the works for a year.

Obviously, I was then really shocked to hear they got canned. Such is life right? Or is that just my luck? I just couldn’t believe it.

I have worked as a freelance writer, photographer and blogger in fashion for the past three and a half years. During that time, I have endured the following:

Work Travel
Panic attacks
Moments of cloud nine elation
Cold sweats
Paychecks for playing at what I love
Green envious jealousy and “bad thoughts”
Met some incredibly interesting and inspiring people
Met some incredibly lousy useless individuals
Lived off of swag
Cried, like, a lot
Drank my fair share of free Champagne
Worried about money
Worried about money
Worried about money

Luckily, I am someone who thrives off of hunger “for the job.” Because when you get paid to do what you love to do, you forget about the struggle, for a little over 45 seconds you are truly happy.

Working with FT made me that elated. I won’t pretend that I was getting paid though. I was getting exposure. Which in today’s economy pays the rent, apparently. The press was good, the recognition was great, and I do believe the work (however little) I did with FT helped launch me into the industry.

I was lucky to have gotten a break with them just a few months into my new career endeavor really. I found that they fostered talent and the producers were always working, finding new people, topics, places that they wanted to explore and share. I thought, “This is exactly where I want to be!” But, they had no money.

Nobody has any money. Or, as most will tell you, “We have no budget.” Money barely exists today. I luckily have landed a couple plum gigs for myself in the past year and thankfully was able to move back out of my parents home (another story for another day). Really, I’m not bragging. But, I have been pitched to work for gift certificates from major retailers, exposure has come up more than a million times and the illusory concept of commission was thrown into the mix too. Oh, and just plain free, as in “Will you work for free?”

I always respond, “Yes, because I work out of the goodness of my heart to make your job, that pays you bi-weekly, that much easier.”

The value of work, creative work especially, has diminished, been trodden over and then doled out to the interns. I wish I had known FT when it was just Chum, before CTV and Bell, when they actually produced content that broke molds and innovated the television industry. Because to do something great you need, time, money and support. I wish that not all projects had to be cranked out at break neck speed to fill a content quota. Now, I’m just belly aching though—moaning and complaining—I’m hoping to end this piece on a high note.

I’ve been mulling over this cancellation for one week now. Trying to not let this get the better of me. Because as much as it really sucks, I’ll get Pollyanna on you right now, “they wanted to work with me.” Which helps fill my emotional bank.

And, I’ve got to prep for a photo shoot today that is happening from my home for which I am paid for, in real money. Not bad, right?

p.s. I do hope that everyone who lost their job finds their feet. It really was an amazing group of talented people. Lots of love!

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  • Eli

    Keep bashing your head against the wall. Sometimes money is found behind the plaster. Amen, sister.

  • http://twitter.com/SeptembreA Septembre Anderson

    Great piece! I’ve just started my freelance career (and there’s far too much ‘free’ in that ‘lancing’) and I’m also riding that crazy emotional roller coaster. Keep on truckin’ though. We appreciate what you bring to the industry. 

  • http://twitter.com/NoellySam Noëlly Sam

    Great piece! Not to mention the witty touch of humour noir, always appreciated. It’s far from being easy but at least you have the right attitude. It’s crazy enough to get on the freelance road and even crazier to stay there, but hey.. normal is so boring anyways. Best of luck in your future endeavors, I’ll be back to check pics from your shoot. 

  • no more starving artists

    Great post! unfortunate reality. it would be great i think for the creative community if people stopped working for free- unless you are interning for 6 months-2 years-ish (like around the time you would be in school). if people who are making good money stop getting other people to work for them for free they will eventually have to pay talented people or take a few snaps with their iPhone if thats all they are looking for. what other profession gets as much pressure to work for free? do people go into a restaurant or a dentists office and go “well you love doing this, right, so you should do this for me for free”? 

  • Textstyles

     Absolutely agree! But, it’s the “getting everyone on board” part that is killing us. It’s like constantly working amongst scabs, except we’re not part of a union and don’t have dental care.
    I strongly believe that Universities and Colleges give students a false sense of hope. There are no jobs. And they are being groomed for these “invented jobs” and then they are schooled to do work for free to build their portfolios.
    Internships should be paid for, and I do believe what they are doing is quite illegal in most cases. An internship, legally, is 2-3 days a week, and an enormous basis of the definition is that the individual is learning. Not fulfilling a job that was and now does not exist because there is no budget for it.

    Now that I’m fully raging and about to break something. I’ll let you go.

    Thanks for reading and commenting!

    xo
    Stefania

  • Textstyles

     merci merci! and yes, crazy would be the accurate adjective.

    xo

  • textstyles

     love you, and looks like I see green!!!!!

  • Danielle Meder

    Great post Stefania. I’d been getting the sense for a while that TV hasn’t been doing so hot. The division of attention is bad news for mass media. If FT was sourcing free content from bloggers, it indicates that FT was the middle-woman… and intermediaries have less reason to exist than ever. Follow the money to the source, be scrappy and gutsy, we’re all individual CHUMs now.

  • anonymous

    Great post !! Broadcasters should be ashamed!! Getting free content and posting multi millions in profits is inexcusable….. How can new content be created when those that are providing it can’t pay the rent. In a business that depends on fresh, current content in a timely manner, it just doesn’t make business sense to starve out your sources……. You get what you pay for… Use the Social Media and target the schools and those young people who are duped into thinking that providing free content will land them a job!! 

  • Textstyles

    Thanks Danielle, I think about you, and a conversation we had about freelancing and monetizing blogs before you left, quite often. For me, I believe it’s more than just TV it’s media as a whole. Content must be paid for! And there must be a standardized rate. Because $50 a post for online is hardly payment either, but a quarter of an olive branch.

    In other news, you coming home?

  • http://www.textstyles.ca/my-fashion-mommy/ My Fashion Mommy | Textstyles

    [...] were fashion magazines all over the house and FT was Saturday night’s [...]

  • http://fashion.onlineline.net/2012/05/my-fashion-mommy/ My Fashion Mommy

    [...] were fashion magazines all over the house and FT was Saturday night’s [...]

  • Wendy Ding

    As a freelance illustrator, I’m all too familiar with these pitfalls. The allure of “good for your portfolio” or words like “exposure” are the oldest tricks in the book. I’ve often wondered how creatives like writers, bloggers, musicians and photographers are affected. Judging from this, I guess it’s pretty similar.

    Here are two videos that explain why we deserve to be paid just as much as anyone with a “real” job:

    Vendor / Client Relationships in Real World Situations: http://www.youtube.com/watch?v=R2a8TRSgzZY&feature=youtu.be

    Spec Work: http://www.youtube.com/watch?v=DsstOs-K7gk&feature=youtu.be

    And one of my faves by illustrator / graphic designer Jessica Hische: “Should I Work for Free?”: http://www.youtube.com/watch?v=DsstOs-K7gk&feature=youtu.be